DATACY CASE STUDY
The Challenge:
Mitigating Chaos and Data Latency
Datacy needed a reliable B2B analytics product but relied on manual data pulls and inconsistent ad-hoc queries, leading to 48+ hours of data latency.
We needed engineering rigor to model billions of unstructured granular user actions and translate them into key client insights, focusing on purchase-critical interactions.
The Solution
A Single Source of Truth
Developed Datacy's first analytics pipeline by implementing dbt from scratch. Enforced reliability using engineering best practices: Git workflows, CI/CD, testing, and observability.
Dynamic SQL Generation
Leveraged Jinja for loops to automate the writing of complex SQL, making models DRY, maintainable, and scalable. This allowed generation of pre-computed metrics to anticipate stakeholder requests and provide AI agent context.
Pinpointing Purchase-Critical Interactions
Designed algorithms for vectorizing, clustering, and summarization of user journeys. Transformed clickstreams into measurable stages to identify key purchase drivers.
Analytics Showcase
Journey Map Visualization
Chaos managed, value unlocked. Datacy was sitting on an unrealized gold mine of information. I architected the tranformation of these raw and unstructured events into roadmaps of their most impactful conversion pathways.
Consumer Segmentation Profiles
No noise, just clean signal. I leverage AI-powered extraction and user clustering that transforms raw behavioral data into actionable personas. With my help, Datacy was able to understand and target their customers like never before.
Quantified ROI
Building the analytical backbone to grow from one-off engagements to multiple recurring enterprise contracts.
Eliminated manual reporting and cleared the team backlog via AI chatbot self-serve analytics.
Achieved via table indexing and incremental refreshes.
Financial Integrity & C-Suite Confidence
Financial Integrity
My background as a CPA and former PwC auditor ensures all data architecture aligns with financial performance and GAAP compliance. I mitigate the financial and audit risk inherent in complex data projects.
Leadership Success
Over 7 years of advising executive leadership and boards, ranging from seed stage startups to large media companies, such as Warner. You're hiring proven capacity to operate at an organization-wide strategic level.
Consulting Authority
Institute of Management Consultants member. My work experience has been extensively validated by VETASSESS to meet the highest professional standards for strategic consulting.
Invest in Guaranteed Architectural Excellence
Is your strategy stalled by unreliable data? Excessive manual reporting costing you valuable time? Don't know where to begin with AI? I provide the implementation roadmap and certified expertise needed for transformational change.
Testimonials
"Slav provided invaluable guidance throughout our analytics transformation. His custom dashboards gave us visibility we never had before."
"The deep consumer data Slav's models provided enabled better decision-making quickly. His speed and agility was exceptional."
About
Slav
I'm Slav Sinitsyn, the founder of Seraph Ventures. I build businesses, craft data solutions, and explore creative ideas at the intersection of technology and human experience.
With a background in analytics engineering and a passion for storytelling, I help organizations make sense of their data while pursuing creative projects that matter.
About Slav
I'm Slav Sinitsyn, the founder of Seraph Ventures. I build businesses, craft data solutions, and explore creative ideas at the intersection of technology and human experience.
With a background in analytics engineering and a passion for storytelling, I help organizations make sense of their data while pursuing creative projects that matter.
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